In my consumer insight marketing course this quarter, we’ve been discussing ethnography. This is the research method where the researcher immerses himself in the field: he joins the group of people he’s observing, acts like them, and observes just about everything they do. Of course, it was originated by colonialists entering African villages and whatnot, … Continue reading »
Tagged with point of view …
Point of View
This quarter I’m taking a class on Dickens, and the first book we are reading is David Copperfield. I’d heard of this book, of course, and had some vague idea that it was about a little boy and how he grew up. I also knew there was a magician called David Copperfield, but I was … Continue reading »